• Pick of the day at Creativity
• Apple ad of the year by Business Insider
• Bronze at El Ojo Awards 2017 (Audiovisual)
• Golden Star at CCSP Awards 2017
• Bronze Star at CCSP Awards 2017 (Digital Screens)
• Merit at CCSP Awards 2017 (Film)
• Merit at CCSP Awards 2017 (Animation)
• Merit at CCSP Awards 2017 (Branded Content)
• Gold at Prêmio Colunistas 2017 (Film)
• Silver at Wave Festival 2018 (Film Craft)
• Bronze at Wave Festival 2018 (Film Craft)
Role: Creative Director
Creative Team: Ulisses Razabonni, Gabriel Sotero, Juliano Ribas, Paulo Moraes.
The whole ad was produced with the help of an Iphone 7 Plus and over 500 photos shot on the new Portrait Mode, which separates subjects from the background.
The soundtrack it's a 3 minutes remix of a 1973 samba song called "Eu Quero E Botar Meu Bloco na Rua" ("What I Want Is to Put My Block Party in the Street"). This version, by BaianaSystem and Sao Paulo rapper Yzalu, is available exclusively on Apple Music.
You can listen the music at: http://apple.co/MeuBlocoNaRua